We’re going Nuts(.com)!
Thursday, December 29th, 2011 in Features
In 1929, my grandfather, Poppy Sol, started The Newark Nut Company in Newark, NJ. My dad and uncle grew up in the business in the 1950s and 1960s, and my cousin David and I grew up in the business in the 1980s and 1990s. We survived the Great Depression, Poppy Sol going off to WWII, our warehouse burning down, and our store being bulldozed twice. Otherwise, it was business as usual!
Until 1999… . The Internet was really taking off and, as I was sitting in my freshman dorm, I wondered if people would actually be willing to buy nuts online. I figured it was worth a shot! But what should I name the site? NewarkNutCompany.com was just too long to type in. I put together a list (including names like eNuts.com and NutsDirect.com), but unfortunately all of them were taken. Hmmm… . I used America Online back then, so I got the idea for Nuts Online. Voila! NutsOnline.com was available.
By 2005, it turned out that, yes, people were buying lots of nuts online! And dried fruit, and seeds, and coffees, and chocolates, and lots of other stuff. Yay! And, by 2011, NutsOnline had become pretty well known across the country for great quality and service across a growing product offering. Our slogan, “We’re more than just nuts,” continues to ring true.
That being said, I can’t tell you the number of times I would make new friends and, before saying goodbye, they would say, “I am excited to check you guys out. Nuts.com, right?” No, NutsOnline!
There was even a time when we spent hours wrapping hundreds of Jordan almonds in tulle circles for The Rachael Ray Show, and she said, “Thanks to Nuts.com for providing the favors.” Noooo!
For more than three years, I had been looking into getting the Nuts.com domain name and the opportunity finally arose this summer. But I continued to debate the transition to Nuts.com for days on end with my wife, my relatives, my friends…NutsOnline.com is my baby and our customers love us. While Nuts.com is definitely easier to remember and easier to type, I wanted to make sure that our loyal customers knew that nothing would change except for our name.
In early October, we decided to stop debating and officially change our name and URL to
Nuts.com in January 2012. The important thing to remember is that we are and will continue to be the same – the same family, the same values, the same quality, and the same level of care. Over time, we will replace the logo and develop new packaging, but we promise that your experience will only continue to improve.
Poppy Sol built the foundations for our reputation more than 82 years ago, and we are committed to upholding this tradition to our fourth generation and beyond.
~ Jeffrey and The Nutty Family


First of all, no matter what kind of nuts you have on hand, it’s important to keep them in an airtight bag or container at all times. Our resealable NutsOnline product pouches do the trick, most of the time. However, if they get a tear or hole in them, it’s best to transfer the nuts to a glass or plastic container with a tightly fitting lid.
Both roasted and raw nuts can be stored in the refrigerator for up to six months. In fact, this is the storage method we recommend for our raw nuts. Because they have excess oils, they tend to spoil more quickly than their roasted and in-shell counterparts if they’re exposed to warm air.
Looking for a quick snack to munch at your desk or in the car? We think sunflower seeds are a fine choice! Sunflower seeds are packed with healthful benefits, and a handful will quell your hunger without killing your appetite.
We love to munch on
Start off with a smear of one of our specialty flavored peanut butters. You can’t go wrong with varieties like
We offer yummy gluten-free fare for cooking, baking and snacking, and we’re proud of it! Some of our top-selling gluten-free products include
Some athletes like to pump up with chia before their exercise routine, and others save it for their end-of-workout treat. It’s important to find the timing that works for you. If you tend to get dehydrated during your workout, then chia seeds could help restore your balance. If you feel sapped of energy afterward, chia might just be the pick-me-up you need.
A few months ago in The Nutty Scoop, we shared
Strawberries
liquor, but that doesn’t stop us from thoroughly enjoying it! It offers a nice break from ultra-rich milk and dark chocolate blends, and pairs really nicely with light, berry-based desserts as well as pumpkin-flavored treats that are so popular in autumn. In fact, one of our favorite treats to make for Thanksgiving is
If you crave something that’s delightfully sweet and just a bit healthy, look no further than our