I keep coming back to this coffee. When brewed in a french press it gives a robust, smooth, enjoyable cup of coffee. I wouldn't say it has any particular stand out notes in my memory. And this isn't a bad thing. I personally despise unbalanced bitterness and really strong flavor notes can wear old quickly day by day. Its a very dependable "go to" everyday coffee for us types for whom the day doesn't start until coffee is had.